Why Wear a Vegan Wool Coat?
Winter is coming — and the way we dress for it is changing. More and more of us are looking for coats that don’t just look good and keep us warm, but also reflect our values. Sustainable fashion and cruelty-free coats are becoming the new standard, and vegan wool is leading the way.
But what exactly makes a vegan wool coat different? And why should you choose one over traditional wool? Let’s break it down.
The Problem With Traditional Wool
Wool has been sold for decades as a natural, even humane fibre. But the reality behind most wool production is far from gentle. Even small farms and so-called “ethical” suppliers often can’t avoid the same systemic problems found in large-scale production.
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Mulesing: Lambs often endure mulesing — a procedure where strips of skin are cut from around their tails, usually without anaesthetic, to prevent flystrike. (PETA report)
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Selective Breeding: Sheep are bred for maximum wool yield, creating unnatural skin folds that trap moisture, attract flies, and lead to infection and disease — problems that then justify painful procedures like mulesing.
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Routine Mutilations: Lambs commonly have their tails docked, ears hole-punched, and males castrated, often without pain relief — causing immense pain at a very young age.
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Early Separation: Baby lambs are frequently taken from their mothers within hours, disrupting mother-young bonds and causing distress and long-term welfare issues. (FOUR PAWS)
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Lamb Mortality: Many lambs die from exposure, starvation, disease, cold, lack of shelter, or neglect — especially when lambing happens in harsh seasons. (Bel Jacobs)
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Short Lives: Sheep bred for wool are slaughtered once their wool yield drops, and many lambs are killed very young — meaning wool funds the same industry that produces lamb for meat. (Collective Fashion Justice)
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Transport & Slaughter: Animals are often kept in overcrowded sheds or pens, transported long distances under brutal conditions, and killed in facilities with weak welfare enforcement. Injuries, dehydration, stress, and slaughter while still conscious are documented realities. (FOUR PAWS)
The truth is, we simply do not have the right to do this to animals. They are not ours to exploit, lock up, or mutilate for profit. Choosing a vegan wool coat is a way to step out of this system entirely — no animal fibres, no participation in the suffering, no role in that industrial farming cycle.
What Vegan Wool Is Made From
Our vegan wool coats are made from a combination of certified natural and recycled materials that deliver the look, drape, and warmth of wool without a single animal fibre.
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Outer Fabric: Greenpeace DETOX & OEKO-TEX® Standard 100 certified cotton, woven to mimic the feel of wool.
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Thermal Lining: 100 % recycled polyester, ISO 14021:2016 certified, providing warmth even in freezing conditions.
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Interior Lining: REACH-certified Italian viscose for smooth layering.
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Finishing Details: Recycled shoulder pads and buttons made from compressed recycled paper and resin.
This combination delivers a true wool alternative that’s cruelty-free, breathable, warm, and built to last.
Is Vegan Wool Sustainable?
Yes — when it’s made right. Not all vegan wool is created equal, but ours is designed to minimise environmental impact at every step:
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Certified natural fibres and recycled materials.
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Plastic-free, biodegradable packaging.
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Production in small batches to reduce waste.
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Warehouses in both the UK and Netherlands to reduce shipping distances and carbon footprint.
This is sustainable fashion in action — turning waste into warmth and creating outerwear that respects animals, people, and the planet.
Performance: Built For Real Winters
Our coats feature a thermal insulated lining made from 100 % recycled polyester, which traps heat and regulates your body temperature. Customers wear them comfortably through autumn right into freezing winter temperatures. Each coat has a slightly roomier cut so you can layer easily over jumpers or hoodies.
These are season-spanning coats: light enough for October mornings, insulated enough for deep January nights.
Italian Craftsmanship & Slow Fashion
All of our vegan wool coats are made in a single small factory in Tuscany, Italy — a partner we’ve worked with for over five years. We visit regularly, know the makers personally, and maintain a close relationship with the team.
Producing in the EU means our coats are made under strict European labour laws, which protect workers through health and safety regulations, anti-discrimination policies, anti-slavery and forced labour standards, workplace inspections, and minimum wage rules. When you buy from us, you’re supporting a supply chain that is transparent, ethical, and regulated — not hidden or exploitative.
This is what slow fashion looks like: made with skill, made to last, not churned out in bulk. Each coat carries the attention to detail of Italian tailoring — from the first pattern cut to the final press — so you can wear it season after season.
Why Our Coats Cost More
We could cut corners — but we don’t. We could produce in countries with lower standards, use cheaper factories, or make coats from lower quality materials. Instead, we choose:
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Certified, sustainable fabrics.
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Ethical production with fair pay.
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Small-batch, Italian craftsmanship.
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Reduced carbon footprint with EU & UK warehousing.
And we stand by every coat we sell. If you ever have a problem — whether it’s the day it arrives or years later — we’ll refund, replace, or even repair it.
Care and Longevity
To keep your coat looking fresh while saving resources, spot clean first whenever possible. For a full wash, use a cool 30 °C cycle with gentle detergent. Line dry or place near a low heat source — avoid tumble drying.
With proper care, your coat will last for many seasons, making it a truly sustainable choice.
Finding Your Fit
Most customers find our coats run just a little larger than standard sizing, giving you room to layer. You can check your measurements using the Size Chart on the product page and compare them to a coat you already own.
Still unsure? Our free returns and exchanges make finding your perfect fit risk-free.
Closing: The Future of Winter Coats
Wool isn’t the future — but warmth, style, and ethics still are. By choosing a vegan wool coat, you’re choosing a world where animals aren’t part of the fashion system, where skilled makers are paid fairly, and where style and sustainability go hand in hand.
Shop Women’s Vegan Wool Coats →
Shop Men’s Vegan Wool Coats →